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Following in the footsteps of entrepreneurs who pour their energy into their passion, Yoki turned to action sports apparel, placed the cookie logo where he was told he couldn't - the back pocket - and the innovative Maui and Sons madras surf short was an instant success. If you're of the right age, you've likely seen quite a few pairs in the line-up while you were waiting for a wave (if you weren't wearing a pair yourself).\u003cbr\u003e\u003cbr\u003eAs the young company continued to follow its intuition instead of the rules, it continued to grow. Focusing on marketing their products to Southern California surf shops and local high schools, a following emerged, and the brand became a beloved staple across the sunny beaches and skateparks of SoCal. 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Following in the footsteps of entrepreneurs who pour their energy into their passion, Yoki turned to action sports apparel, placed the cookie logo where he was told he couldn't - the back pocket - and the innovative Maui and Sons madras surf short was an instant success. If you're of the right age, you've likely seen quite a few pairs in the line-up while you were waiting for a wave (if you weren't wearing a pair yourself).\u003cbr\u003e\u003cbr\u003eAs the young company continued to follow its intuition instead of the rules, it continued to grow. Focusing on marketing their products to Southern California surf shops and local high schools, a following emerged, and the brand became a beloved staple across the sunny beaches and skateparks of SoCal. 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Following in the footsteps of entrepreneurs who pour their energy into their passion, Yoki turned to action sports apparel, placed the cookie logo where he was told he couldn't - the back pocket - and the innovative Maui and Sons madras surf short was an instant success. If you're of the right age, you've likely seen quite a few pairs in the line-up while you were waiting for a wave (if you weren't wearing a pair yourself).\u003cbr\u003e\u003cbr\u003eAs the young company continued to follow its intuition instead of the rules, it continued to grow. Focusing on marketing their products to Southern California surf shops and local high schools, a following emerged, and the brand became a beloved staple across the sunny beaches and skateparks of SoCal. 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Following in the footsteps of entrepreneurs who pour their energy into their passion, Yoki turned to action sports apparel, placed the cookie logo where he was told he couldn't - the back pocket - and the innovative Maui and Sons madras surf short was an instant success. If you're of the right age, you've likely seen quite a few pairs in the line-up while you were waiting for a wave (if you weren't wearing a pair yourself).\u003cbr\u003e\u003cbr\u003eAs the young company continued to follow its intuition instead of the rules, it continued to grow. Focusing on marketing their products to Southern California surf shops and local high schools, a following emerged, and the brand became a beloved staple across the sunny beaches and skateparks of SoCal. 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Following in the footsteps of entrepreneurs who pour their energy into their passion, Yoki turned to action sports apparel, placed the cookie logo where he was told he couldn't - the back pocket - and the innovative Maui and Sons madras surf short was an instant success. If you're of the right age, you've likely seen quite a few pairs in the line-up while you were waiting for a wave (if you weren't wearing a pair yourself).\u003cbr\u003e\u003cbr\u003eAs the young company continued to follow its intuition instead of the rules, it continued to grow. Focusing on marketing their products to Southern California surf shops and local high schools, a following emerged, and the brand became a beloved staple across the sunny beaches and skateparks of SoCal. 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